Phinma Properties has made a significant leap in regional development by launching its first-ever township project in Bacolod City, Saludad. The P12-billion, 21-hectare project goes beyond just property development, aiming to integrate local culture, sustainability, and economic growth, reinforcing Phinma’s broader goal of nation-building through sustainable urbanization.
Saludad is a testament to the growing trend of master-planned developments that fuse tradition with modernity. Phinma Properties, the real estate arm of Phinma Corporation (stock: PHN), has carefully crafted a township that embraces Bacolod’s heritage while providing modern amenities tailored to the city’s evolving needs. Unlike other townships that focus primarily on commercial expansion, Saludad places emphasis on community building by integrating essential services like education and hospitality.
One of the most notable aspects of Saludad is its business district, designed to create new opportunities for Bacolod’s local entrepreneurs. This isn’t just another commercial center—it’s a deliberate effort to strengthen local economies. With regional infrastructure growing, Bacolod is well-positioned for increased commercial activity, and Saludad will be central to that growth.
Rooted in Bacolod's Legacy
The project also honors Bacolod’s rich cultural history, something often overlooked in modern developments. Phinma Properties President and CEO Raphael Felix said, “We’re integrating the best of Bacolod in this township, embracing both heritage and modernity, which both Bacolodnons and people from other places will love.” This approach resonates with residents, as Bacolod is a city known for its strong cultural identity, making Saludad more than just a place to live or work—it’s designed to be a reflection of its people.
The October 19 launch event showcased Bacolod’s vibrant culture through performances by Kabataang Silay Rondalla and local culinary highlights from the Slow Food community, further underscoring the project’s deep ties to the local community. Phinma’s choice to align the township’s launch with cultural celebrations demonstrates its commitment to preserving local traditions amid rapid modernization.
Key Partnerships and Features
Saludad is not a solo endeavor. Phinma Properties has partnered with JEPP Real Estate Co., a consortium of local families with deep roots in Bacolod, ensuring that the project maintains its connection to the city’s core values. Meanwhile, the architectural design, led by Royal Pineda+ Architecture.Design, ensures a blend of contemporary style and functionality.
The township will feature a curated town center with dining, shopping, and entertainment options, allowing residents and visitors to enjoy a vibrant, self-sustaining environment. Additionally, Likha Estates, the residential component of Saludad, will offer a mix of medium-rise condominiums and residential lots, providing living spaces designed for various lifestyles. The residential development prioritizes green spaces, upscale amenities, and convenience, ensuring a balance between modern living and natural beauty.
Focus on Sustainability
Phinma’s commitment to sustainability is at the heart of Saludad’s design. The township will incorporate sustainable building practices, including energy-efficient designs and eco-friendly spaces that promote green living. Bacolod’s local culture, particularly its focus on clean, responsible farming practices, serves as an inspiration for this sustainable approach.
Moreover, Saludad will host essential services like schools under Phinma Education and hospitality venues managed by Phinma Hospitality, both of which aim to provide opportunities for local employment while maintaining the warmth and hospitality that Bacolod is known for.
Saludad will be developed in two phases, with the first phase focusing on the commercial and residential components and expected to be completed by December 2025. Phase two will begin in January 2026, targeting completion by 2028. This phased approach not only allows for a smoother construction process but also gives Bacolod’s growing economy time to adjust and integrate these new developments.
The project’s timeline is designed to ensure that both residential and commercial spaces are ready to accommodate the influx of new businesses and residents that are expected as Bacolod continues to grow as an economic hub.
Saludad represents more than just a township—it’s a vision for sustainable regional growth that balances Bacolod’s deep-rooted culture with modern needs. Phinma Properties, through Saludad, is setting a precedent for how urbanization can be thoughtfully planned, not just in Bacolod but across other emerging regions in the Philippines.
With its focus on community building, sustainability, and respect for local culture, Saludad is poised to become a model for future township developments, demonstrating that progress does not have to come at the cost of heritage. This balance of innovation and tradition is what will make Saludad a pivotal development in Bacolod’s future.