Megaworld Expands Residential Portfolio with New Parisian-Inspired Condominium in Pampanga
Megaworld Corporation (PSE: MEG), one of the leading property developers in the Philippines, has announced the construction of its fourth residential project in its Capital Town township in San Fernando, Pampanga. Named Saint-Marcel Residences, this 17-story building will feature a Parisian-inspired design and introduce new “smart condo” amenities to the region.
Saint-Marcel Residences is part of Megaworld's strategic expansion in Pampanga. Situated within the 35.6-hectare Capital Town township, this project will add 361 smart home units to the company’s existing portfolio, bringing the total number of units in Pampanga to over 1,300. This development emphasizes Megaworld's commitment to providing comprehensive residential solutions in Northern Luzon, with other properties like Chelsea Parkplace, Bryant Parklane, and Montrose Parkview also situated in Capital Town.
The Saint-Marcel Residences will be located at the corner of Wilshire and Chelsea Streets in a quieter, more private area of Capital Town. With a façade influenced by modern French architecture, the building will stand out with its white finish, clean lines, and expansive windows designed to enhance natural lighting and provide scenic views. Balconies adorned with colorful flowers will add a touch of vibrancy, while subtle textures contribute to a minimalist aesthetic.
The interiors will maintain this theme with a high-ceiling lobby featuring large windows, wood finishes, and elegant chandeliers. Earth and pastel hues will dominate, providing a warm and inviting atmosphere for residents and visitors.
Saint-Marcel Residences offers a range of unit types to accommodate various preferences and needs. Units will range from studio apartments (24 sqm) to three-bedroom units with balconies (up to 103 sqm). Other configurations include one- and two-bedroom options with balconies or lanais, as well as executive versions of these units that offer more space.
A key feature of this development is its integration of smart home technology. All units will be equipped with a wireless system that can be controlled via a dedicated mobile app, allowing residents to manage lighting, appliances, and other smart features remotely. This focus on technology aims to offer enhanced convenience and energy efficiency.
Exclusive Amenities: A First for Pampanga
Saint-Marcel Residences will introduce several unique amenities that are set to be the first of their kind in Pampanga. These include:
- Bistro Marcel: A bi-level private dining room with a fully equipped kitchen, suitable for private events and gatherings.
- Outdoor Fitness Area: Featuring energy-generating fitness equipment, allowing residents to stay active while contributing to sustainable energy use.
- Bi-Level Fitness Gym: Integrated with a Pilates studio to accommodate various fitness routines.
- Bubbler Pool: An innovative water feature adding to the relaxation options available for residents.
Other amenities include adult and kiddie pools, outdoor play areas, a function room capable of hosting over 100 people, and a daycare facility. Residents can also enjoy a game room, trellised lounge, and spacious pre-function areas.
Sustainability Initiatives
In line with Megaworld's emphasis on sustainability, Saint-Marcel Residences will incorporate eco-friendly features to reduce its environmental footprint. These include low flow rate water fixtures, occupancy sensors in hallways, and energy-efficient equipment. The building will also have a rainwater harvesting facility and a materials recovery area to manage waste responsibly.
Sales Projections and Market Appeal
Megaworld expects to generate approximately PHP 3.5 billion in sales from Saint-Marcel Residences. With a targeted turnover in 2030, the project aims to attract young, well-traveled residents, particularly those from Pampanga who value convenience, modern design, and technological integration. According to Eugene Lozano, senior vice president for sales and marketing at Megaworld Pampanga, there is a continuing demand for themed residential developments in the region, driven by the growing appeal of Capital Town as a complete lifestyle destination.
Capital Town is already home to various residential, commercial, and leisure components, with a planned transport hub set to improve accessibility. Residents of Saint-Marcel Residences will enjoy proximity to a vibrant commercial strip, a sprawling plaza, and Capital Town's renowned rainwater park, all within a two-minute walk. These aspects aim to enhance the community feel, providing a well-rounded living experience.
With the launch of Saint-Marcel Residences, Megaworld continues to solidify its presence in Northern Luzon, offering a blend of modern luxury, smart technology, and sustainable living. This development represents not only a significant addition to the company’s portfolio but also a fresh take on residential living that aligns with the evolving demands of young, dynamic residents.